Jojo Hedaya and the Founding of Unroll.me

ojo Hedaya’s and Josh Rosenwald’s journey to become co-founders of Unroll.me began in the early 2000s while they were both students pursuing higher education at different universities. Before then they both had some similar backgrounds being raised in Jewish private preparatory schools. It wasn’t until Jojo Hedaya and Josh Rosenwald signed up for a seminar at an Israel University and came into contact with a Rabbi who introduced them to one another.

First Projects

Both young men took the Rabbi at his word and became friends. Immediately Hedaya and Rosenwald found they had similar technology interest and abilities. After both had left their different universities and were searching for a common project they could both tackle they experienced a common frustration. While Jojo Hedaya attempted to contact Josh thru email he was frustrated why he was unable to make contact. They both realized that Josh’s email client was bottle-necked by the sheer amount of email it was trying to sort. Jojo Hedaya and Josh Rosenwald decided to make it a common project.

Developing an Algorithm

After several days of deciding on a name for their project they decided upon Unroll as one they could both relate to in the frustration they were experiencing. Hedaya and Rosenwald issued several versions of their algorithm before they found a marketing team and thousands of subscribers who were interested in their app. Soon the Unroll.me app became one of the top 10 app’s in the Apple app store. In 2014, nearly three years after they founded Unroll.me, Retuken Intelligence approached Hedaya and Rosenwald to acquire Unroll.me. Today, Hedaya and Rosenwald, tell entrepreneurs who are seeking to become successful, to plan well and take every opportunity.


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Jojo Hedaya

Jojo Hedaya is one of the co-founders of Unroll.me and today is the Chief Product and Consumer Officer for Unroll.me. Jojo Hedaya is a native of New York, where he lives with his wife and son. Hedaya attended New York University where he acquired degrees in Philosophy and Business between 2010-2012. Jojo Hedaya enjoys family time and sports and is an avid fan of the New York Knicks.

https://www.producthunt.com/@jojo