Jeunesse Global may be singular in the health and beauty industry for its rapid rise and enormous success. Just nine years ago, the company was little more than a startup being operated out of a couple’s Florida home. Now, as Jeunesse goes into its ninth year of full operation, the company is poised to take on some of the biggest names in the industry.
A garage-based startup
It’s hard to believe that a company that some estimate may be worth upwards of $1 billion was being run out a retired Florida couple’s garage just nine years ago. But things start to add up a little more once we consider who this entrepreneurially inclined couple is. Randy Ray and Wendy Lewis have been fixtures in the health and beauty as well as the direct marketing industries for decades. After having built dozens of highly successful companies, the financially independent couple was ready to try the more sedentary life that retirement offered.
But it didn’t take long for both Ray and Lewis to realize that they were not constituted well for spending hours each day idly. Before long, the couple had begun selling health and beauty products out of their garage. Soon after, Jeunesse Global was born.
Their decades in the business allowed them to very quickly create an internationally competitive company, bypassing many of the steps that those with less experience would have to contend with. Lewis was able to use her industry contacts to quickly begin developing a strong portfolio of health and beauty products, many of which were innovative enough that they still have little competition.
One of those products is the company’s Nevo energy drink. Made from all-natural products, Nevo provides the same energy boost that one might find in retail energy drinks like Red Bull. However, Nevo’s all-natural ingredients give it two huge advantages. The first is in its taste. Users report that the drink has a flavor that can only be likened to a carbonated version of freshly squeezed tropical fruit juice. The second advantage is that Nevo creates a lasting energy burst without the steep crash of more synthetic drinks. Nevo is just one of the many innovative products sold by Jeunesse.