One of the reasons that Bumble is such a successful brand is that it has an empowered team. Whitney Wolfe has based everything around empowerment. Even the work space she has set up has a mantra that she uses in order to help inspire people.
The mantra that she has up tells women to make the first move. This is likely in reference to what has been the purpose of the dating app of Bumble. Whitney Wolfe at some point has decided that it is a good idea for women to make the first move in dating and other aspects of life.
Whitney Wolfe understands that women have freedom. However, freedom comes with responsibility. It is up to women to protect and explore their freedoms so that they can continue to thrive. One way that Whitney Wolfe has explored her freedom is by being an entrepreneur and starting businesses and building brands. However, there is one driving factor behind her success. She has built Bumble not just for herself but for women as a whole. She has also used her marketing to draw attention to the cause of women so that they would be inspired to sign up.
Whitney Wolfe is the founder and chief executive of Bumble and the co-founder of a dating app known as Tinder. Whitney Wolfe is an American entrepreneur who resides in Austin, Texas. She was on the list of women under the age of 30 in Technology by Business Insiders in 2014. Besides, she emerged as one of Elle’s Women in Tech in 2016 and among the Forbes 30 Under 30 in 2017.
Whitney Wolfe attended the Southern Methodist University where she studied International Studies. After her graduation, she traveled to work with the orphanages in the Southeast Asia. Whitney Wolfe later launched Bumble in 2014, a dating platform with over eleven million subscribers. Bumble has since launched into new verticals like BumbleBFF used for finding friends and BumbleBIZZ. The company is approximated to be valued over 500 US dollars.
About Bumble BFF
Bumble BFF is application that makes women be the hunters instead of being the hunted. The application gives ladies the chance to make the first move such that a conversation will automatically vanish if a woman does not say something in the connections within 24 hours. Bumble BFF gives the option to make the initial communication with a potential date to women only.
How the Bubble BFF Works
It is possible to communicate in both ways using a Bumble BFF App. Bumble BFF gives women a limited amount of time to connect through messaging. Unlike in Bumble where same-sex dating has a communication platform that is identical, Bumble BFF extension allows women to view profiles of other women interested in platonic friends. Bumble BFF users are first required to download the Bumble App and fill in their bio information then sign using individual Facebook accounts. Subscribers are then required to click on the settings tab which is on the Bumble app to switch to BFF mode.
Goals of Bumble BFF
Bumble BFF came as a result of gender discrimination that Whitney Wolfe had experienced from her co-founders of Tinder dating platform. Therefore, Whitney Wolfe decided to create an app that would give women an option to make their decision independently. As a result, she created the Bumble BFF extension that aimed at empowering women connections. Bumble BFF has since given women the power and ability to create a network full of supportive individuals.