William Saito’s Advice to Startup Companies

William Saito founded InTecur began his career with technology in high school. At ten years old, Saito began toying around with computers and by high school he was knowledgeable and skilled enough to successfully code software applications for a number of small-businesses. After high school, from his small dorm room, Saito and a partner began creating an information security platform, which was eventually acquired by Microsoft.


In 2005, William Saito moved to Tokyo. Once he was settled in Tokyo, he created InTecur, a company who works to help entrepreneur’s dreams come to life. Much to Saito’s dismay, there were a number of cultural and regulatory barriers that kept entrepreneurs from being successful. For example, being an entrepreneur isn’t seen as a worthy career choice which creates an array of problems. Nonetheless, Saito became the voice of entrepreneurship and was asked to speak around the country; which eventually lead him into Japanese public policy.

Despite his interest and passion for entrepreneurship, in 2011, after the Tohoku quake, tsunami and nuclear disaster, Saito fell back into the cybersecurity industry. It was during this time that he discovered just how inadequate Japan’s information technology and cybersecurity was.


His current goal is to educate government and corporations about cybersecurity and how to most efficiently and effectively achieve it. Where his focus at one time was solely on Japan, now he is taking his focus to the global level.

William Saito recently provided advice for startup companies on how they can expand. The first step is to make marketing a priority. Being able to effectively reach the target audience is crucial to a company’s success. Second, in order to see success, you have to fill a niche, a problem to solve. This is key not only to attract potential customers, but also investors. Third, a startup has to be able to acquire capital. Instead of taking out business loans, the focus should be figuring out ways to grow with less upfront capital. Fourth, it is important for startups to create a culture. A company’s culture can have a long-term effect on the amount of success it sees. Fifth, a newly established company needs to be willing to take risks. Saito believes that success is often followed by failure. Sixth, William Saito believes that successful companies offer diversity. The last piece of advice Saito offers is that startup companies have to continually look for and make improvements.