ClassDojo is a San Francisco-based start-up that was founded in 2011 and seeks to develop a communication platform that connects students, teachers, and parents. Through the platform, consistent communication can be achieved all year round and is possible to monitor students’ activities, behavior, and social and behavioral development at school. ClassDojo, therefore, offers lots of advantage to parents as they can always stay informed on all incidents about their children and how they are behaving all the time, which is different from the current situation whereby the issues are only discussed one every semester during the parent-teacher meeting.
Teachers are using the platform to schedule activities and parents can get to see the activities that their children are involved in. Another feature that is in the app is the ability to take photos and videos and post them throughout the day so that parents can see them.
The start-up recently raised about $21 million in a series B round of venture funding. This round of funding was closed in late 2015. The funding the company raised will be used to grow the team, use it to figure out which content is right for students, features that can be of great help to parents, not only during school time but also when their children are at home. This will be in line with what one of the founders, Sam Chaudhary, said that the one of the objectives is to find a way of helping parents have a guided communication at home and give support to the learning of children and their development that their kids are experiencing at school.
When the start-up started in 2011, they decided to take a different path from what other education tech businesses were doing. According to ClassDojo founders, other education tech businesses were creating content such as digital curriculum, testing platform, and grade books and selling them. Besides, they were not easy to use. They decided to do it differently by coming with a platform and application that was free and easy to use so that they could create a culture and community between all the stakeholders that are the students, teachers, and parents.
Though they are unique, they will face competition from other edtech companies such as Remind, FreshGrade, Nearpod, and Kickboard.
ClassDojo has grown since they started and teachers are now using the platform in more than 85000 schools throughout the United States.