Achieving success in the e-commerce market is not as easy as it is already a saturated one. However, Richard Liu managed to enter the highly saturated e-commerce market and become one of the most successful e-commerce entrepreneurs in the world today. Richard Liu is the founder and executive chairman of JD, one of the largest e-commerce companies in the world and the second largest in China. JD has become the largest direct selling e-commerce company in China in recent times and has more than 300 million active users. One of the reasons why JD has achieved such success is due to its attentive and responsive customer service and highly expansive logistics network that covers the majority of the country.
Richard Liu has been able to grasp how the e-commerce market operates in his time heading JD. It is what has helped him devise marketing strategies accordingly to ensure that he catches the attention of target audience. Also, he likes to stay connected with the employees of the company even at the ground level as well as the customers, which helps him know what is going on inside the company and what the consumers expect of JD. Richard Liu says that it is very important to stay grounded and understand not only what is going on at the top level of management, but also on the field. It is what helps in devising business strategies that are effective and would produce sustainable results.
Richard Liu Qiangdong believes that for e-commerce companies to be successful, they need to provide their customers with what they want. Jingdong has been able to provide customers with the top goods from leading brands. He feels that brands need to increase their awareness and partnering with Jingdong allow them access to far broader consumer market than they would otherwise. It is also cost effective for them and needs the least effort of their team. Jingdong can benefit from these brand associations and increase their sales. Thus, big brands are lining up to be a part of Jingdong, and Richard Liu is happy to oblige the brands that people are looking to buy from.
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