In collaboration with Central Group, JD.com is engaged in continued expansion across Southeast Asia as it launches an e-commerce platform called JD CENTRAL. Jingdong already has a presence in the region that includes an investment in Tiki, and an online platform in Indonesia. With sales higher than projections, JD CENTRAL offers marketplace models and direct sales.
There are a wide variety of categories available on the JD.com website that include fashion, electronics, books, home appliances, and much more. There are even fast-moving consumer goods like toiletries, cosmetics, processed foods and beverages, among others. In the category of fast moving consumer goods, the top sellers are fashion and mobile devices. There are several highly-regarded Chinese companies with brands that have become popular, such as OnePlus, Xiaomi, Lenovo and Huawei.
JD.com leveraged the power of cutting-edge technology to become a worldwide retail operation that is a leader in logistics, with unmatched delivery speed offered to Thai consumers. Jingdong’s Warehouse Management System is used in warehouses located in Bangkok. In fact, they will soon offer same-day delivery and partner with local delivery services to provide nationwide coverage.
Vincent Yang, the CEO of JD CENTRAL, expressed delight over the company’s many successes, including their ability to serve customers located throughout Southeast Asia. Yang has spoken of their enthusiasm about offering Thai customers a quality e-commerce experience, with guaranteed product authenticity. The ultimate goal of JD.com is to become a brand that’s trusted in Thailand above any other brand. The company aims to unlock consumer potential and transform the local market.
Jingdong is working with top brands to expand their reach to Thai consumers. For instance, they have partnered with Vipshop, a top online Chinese apparel company that is already on the new platform. During a presentation at an event, Wu Zhengzhi, the General Marketing Manager of the Jingdong Mall Fresh Food Division spoke of encouraging consumers to eat better and offering concepts that are win-win solutions. The goal is to offer a wider range of products to meet the needs of consumers. Jingdong Fresh has been preparing to expand its offerings on a more global scale.
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