Salvaging Customer Trust: Steve Ritchie

Papa John’s sales are having a trying time recuperating, and the fate of the company is uncertain. Fortunately, new Chief Executive Officer Steve Ritchie has some tricks up his sleeve to steer Papa John’s in an encouraging direction. Papa John’s has started an inquiry into the established franchises and has already applied measures to see how socially fluid these businesses are. Steve Ritchie, along with Papa John’s leadership team, has toured the U.S. getting feedback and suggestion for customers, employees, and franchise owners. Steve Ritchie expressed that he and his partners, have witnessed an array of emotions on their tour, but what stood out was the overwhelming sense of failure. Steve Ritchie asserts that it is going to take actions not words, to amend public opinion.

Steve Ritchie requests that the community trust in him, even if they are uneasy towards the brand. He wants the public to realize, that he is a firm supporter of equity, racial equality, and cultural differences. Steve Ritchie plans to instill these sentiments into the foundation of Papa John’s in the coming months, and he hopes that the nation will follow him. Still, Steve Ritchie and his leadership team continue to remain hopeful. Steve Ritchie remembers a time while working at Papa John’s as an employee when he was exposed to other employees of different culture and nationalities. He says that he found the atmosphere joyful and enriching.

The latter portion of 2018 has been dedicated to salvaging customer trust. Presently, Papa John’s has created a cultural training program, and all current and new hires are expected to participate. Steve Ritchie and Papa John’s leadership team, wish to generate more minority-owned development and expansion programs and are dogged about establishing a lasting presence in the community. Steve Ritchie says he wants to concentrate on rebuilding Papa John’s as a community advocate, who cares about organizations immersed in cultural convergence.

Papa John’s new mantra is intended to include a people centralized theme. Where different races, values, nationalities, genders, sexualities, and edifications, are treated with respect and understanding.

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