Nathaniel Ru has done his best to create a different fast-food model. He has become very important to the health food scene, and Sweetgreen is the reason. This is the restaurant that he co-founded with Jonathan Neman and Nicholas Jammet.
These are former college buddies and current business partners that have the same vision that he had for creating a better restaurant for people that actually wanted to eat healthy. Read more: Nathaniel Ru | Crunchbase and Sweetgreen Entreprenuers | Fortune
Few people may have guessed that this would be something that so many people were concerned about, but Nathaniel Ru has proven that a healthy food restaurant business model could work. For Nathaniel Ru and his business partners it was clearly about the marketing.
People are going to gravitate towards a concept based on the way that an ideal is presented. It really doesn’t matter how good the food is if the marketing behind the push for the restaurant is not there.
In order to lure people into this environment Nathaniel Ru made a conscious decision to reach out to venture capitalists. He would make sure that people were able to order utilizing an app because this is what the young millennial generation is doing with their phones these days.
You also make sure that people would be able to find out about this restaurant through other means like the Sweetgreen Music Festival. The creative names for salads and the musicians that are associated with this festival bring forth a youthful spirit for a company that was started by a millennial group of friends. This would all play a part in the marketing for the restaurant, but that would only be on the surface layer.
When people really got a chance to get inside of the Sweetgreen franchise they would see that fresh vegetables and produce would also be a part of the equation. When all of these things came together the marketing technique would be a solid one to help make Nathaniel Ru and his business partners get even more capitalists to put their money into this type of investment.
Nathaniel Ru has continued to prove over the years that he is a solid business man that knows what it takes to entice consumers that are actually interested in eating healthy.
He has done a great job of bringing this type of investing into a different fast-food model to the forefront, and now healthy food consumers are thanking him.