Born in 1958, Robert Santiago stands for one of the most influential mall figures in Brazil nowadays. As an owner of the well-established “Manaira Shopping”, he runs one of the most visited attractions in Joao Pessoa.
Graduating from the University Center of Joao Pessoa with a degree in business administration, he soon started his first business by opening a cafe shop. The specialty of the business was providing products for decorations. Many years later, Santiago is now on top of the largest mall in this city that offers a movie theater, bowling, ballrooms, and many more features.
By merging innovation with his skills in business, this owner was able to modernize and grab a lot of the demand. A unique 3-D cinema, which is a rare commodity in the area, is what some visitors from surrounding cities come for. Furthermore, his mall has a large concert hall that can host thousands of people. This way, he is able to provide a venue for famous singers who generate income from the crowds.
Another aspect of the business that enabled Santiago to be so successful is his family-oriented offering. The mall hosts dozens of retail stores that target average families. Food that one can get at this mall is diverse and enables catering to almost everyone’s particular preference.
This individual has grabbed a portion of the market that is on the rise. This is further amplified by the fact that many renovations are happening, which helps Santiago give his mall the new and fresh look. The outer presentation of the mall he has is the main selling point that helps him get thousands of people to visit.
Very importantly, since this mall is the biggest of its kind in this area, and one of the biggest malls in Brazil overall, it serves the people as an employer. By offering retail shops, dining rooms, or maintenance jobs, hundreds of people have been able to make a living by being employees of Santiago. The growth he has had over the past decade means that more people are able to take part in his creating, and if the trend continues one can expect hundreds more people to take place.
Robert Santiago however, is not one specialty type of man. He has mastered the area of business, but he is also a fierce motocross competitor. Businessman will participate into a lot of championships in his spare time, thus giving his endeavors some versatility.
Ultimately, Santiago is a man whose idea paid off. Years later, after his modest cafe shop has turned into the biggest mall in his city, he stays loyal to the community. Providing state-of-art cinema, large concert hall, and dozens of job make him a valuable member of his community.