Did EOS Outdo Themselves with Their Lip Balm Product?

EOS is now a brand that people look for when they need a reliable, fun lip balm. The brand is more popular than Chapstick, and sells more tubes of balms per-week than the once number one lip balm brand in the country. What makes the story more exciting is the length of time EOS has been around. They’ve accomplished great things in just seven short years’ time. It isn’t every day that you hear about a company that did so much in such a short span of time. EOS did great things, and they plan to continue that trend for a long time to come.

But, many wonder exactly how EOS lip balm could do something so great in this short time. It is hard to get your name out there in today’s massive beauty care industry, much less become a top-selling brand. EOS didn’t pull any strings or use tricks, but they did pay attention, and they did listen to consumers. They heard what these people wanted, and worked hard to create that product for them. They did pretty well, considering the position they’re at now.

EOS, short for Evolution of Smooth, created a lip balm that brought the change people were looking for. There are eight fun EOS flavors to choose from, each made with organic, all-natural ingredients. The low-cost orb shells are fun and trendy, and the balm works wonderfully, at a price of less than $4 on Walmart and Target. EOS outdid Chapstick, and may have even outdone them, too.

https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

1 thought on “Did EOS Outdo Themselves with Their Lip Balm Product?”

  1. With time, EOS will be the center of many case study for the growth phase of business process engineering in curricula. If not already, http://www.eessayontime.com/ is doing quite well in the reviews and many brands can really cope very well in the maintaining of their growth and research process to be in many stores. So that is the reason that many balm products has been so popular on Target and Walmart too.

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