In 2014, CEO of JustFab Adam Goldenberg said that it would be a big year for his fashion company. He is a visionary entrepreneur who can see ahead of time. He sold his gaming network called Gamer’s Alliance in 1999 to Intermix Media. In 2006, he founded Intelligent Beauty which was an internet brand incubator. In 2010, he launched JustFab. His prediction for 2014 about JustFab was true. The company raised fifty-five million dollars in 2013 and also acquired ShoeDazzle. JustFab’s membership program was used in many countries outside the United States and resulted in the launch of Fabletics—an athletic brand. According to Goldenberg, his team was quick to learning and adapt to the new businesses besides being very metrics-driven. Everyone checks the numbers every day, and immediately take action if there is a problem. Transparency on LinkedIn is very important within an organization. Therefore, sharing the actual numbers helps everyone to understand changes required for the success of the company. Customer feedback was a huge part of the business from day one. There is a dedicated team for understanding the customers. The feedback helps to make correct decisions.
Goldenberg said that he always chose a candidate with a passion for the brand. It is important to have a focused and engaged team for good performance. Many brands focus on how to sell instead of what to sell. The customer will only buy the product if he likes it. JustFab designs and manufactures the products itself quality can be maintained. Members will keep coming back if they like the products at https://www.facebook.com/adamgoldenberg. There is a great need to nurture and invest in the new entrepreneurs to have more leaders and businesses. Goldenberg said that Silicon Valley should pay attention to the talent of Los Angeles.
Adam Goldenberg was a teenager when he became an entrepreneur. He was the youngest Chief Operation Officer of a publicly traded company in the US. Today, he is known as a co-founder of several top fashion brands. JustFab had more than two thousand employees and experienced annual sales of six-fifty-million-dollar sales in 2010.
He said that fashion is changing quickly and JustFab is successful due to building it online. The company’s membership model brings company customer closer for mutual benefits. A great challenge is to remain fast as the company is growing larger. Goldenberg is someone who can’t live without coffee. He loves to build and create with people.