Starting up a company takes a lot of capital and hard work. Few people understand how hard business owners have to work to get things scaled up. Nathaniel Ru had a dream to start a healthy restaurant business. Over time, he has developed that concept into Sweet Green. This is a company that has experienced a lot of growth in recent years. Looking at how Nathaniel Ru developed this company can give valuable insight to new business owners.
One of the most important success factors of Sweet Green is that the company has no debt on the balance sheet. Not only does this help Nathaniel Ru concentrate on more important things in the business, but it creates more cash flow to invest back into the company. This is a huge advantage that the company has over its competition. Many companies today are drowning in debt, and this prevents the leadership from making the right decisions about the future. Sweet Green has the working capital needed to make major investments when the time is right.
Marketing is one of the most important aspects of running a business. A lot of people struggle in this area, even with all of the free tools that are available today. If you want to grow your business, you have to find a marketing strategy that works. Oftentimes, business owners are so busy that they never strategically think about how to market to customers. Not only is this a major mistake, it will cost the business a lot of long term sales and profits.
In the future, Nathaniel Ru plans to continue to grow Sweet Green. This company is a niche concept that will only work in certain markets. The desire to eat healthy is growing across the country, but there are still geographic areas where the concept simply would not work. He is hoping to franchise out the concept and earn residual income from people who take on the business. Over the next couple of years, he wants to invest as much time and money into the company as possible to maximize growth.