Adam Goldenberg’s Journey in Establishing JustFab

Adam Goldberg and Don Ressler are the Chief Executive Officers and Co-founder of JustFab. Adam, since 2004, has been in Brentwood Cosmetics, LLC. He, together with his colleagues know how to spot a trend, and from it get to develop a brand that leads the fashion industry.

At just 15 years, Adam Goldenberg had already founded his first Gamers Alliance Company. The parent company of Myspace, Intermix Media, bought the company from him three years later, in 1999. He quit his high school studies to join Intermix, where he acted as the Strategic Planning Vice President. By the time he was 20, Adam Goldenberg had climbed through the ranks to be the CEO and became the youngest CEO of a company that is publicly traded.

Working at Intermix led him to encounter with Don, a brand building specialist and entrepreneur.

The two developed a friendship, and in 2005 after Intermix had been sold to New Corporation, they started their company on businessoffashion.com
. They created Intelligent Beauty in 2006; an e-commerce platform for brand incubation. This was as a result of a brainstorming session at Goldenberg’s living room. Adam Goldenberg successfully managed to create several brands and became market leaders in health and beauty products through the company.

Their first creation was the online marketplace for cosmetics and skincare. After two years, they launched SENSA; a weight-loss system that had Dr. Alan Hirsh being brought on board to help in product development, and the founder of Intermix Brett Brewer as the CEO. The two systems became highly profitable. They managed to secure $43 million funding in 2008 from Technology Crossover Ventures. See: http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab

The e-commerce fashion retailer JustFab was launched in 2010. It grew really fast, receiving $33 million from Matrix Partners as funding. Kimora Lee Simmons joined as the Creative and Director of the company in September of 2011. By December, they had a 4 million membership, and 6 million by April of 2012.

After a successful couple of years, JustFab sought opportunities from new markets. They purchased a children subscription service, acquired The Fab Shoes, and ShoeDazzle, and opened a flagship store in 2013.

Today, JustFab is a leading online fashion retailer for jewelry, handbags, shoes and denim. The company offers its members a personalized shopping experience, taking their fashion preferences into consideration. It currently boasts of over 35 million subscriptions worldwide and has expanded to other countries outside the U.S such as Netherlands, Canada, UK, France, Germany and Spain.

1 thought on “Adam Goldenberg’s Journey in Establishing JustFab”

  1. Don at that time had already managed to make sales worth over $1 billion and raised capital worth over $100 million for Internet companies. That shows that essay service review have managed to write accurate information.

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