EOS Changes How We Shop For Lip Balm

Seven years ago, the lip balm industry was changed forever. Before the revolution, most just skimmed the lip care isle until they found a tube of Chapstick. However, these days that same isle is quite different and now has a more lively competitor taking over its shelves. https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

With their recognizable orb shape, and unique pastel colors it`s no wonder EOS appeals to the masses. These “egg” looking lip balms were seen everywhere! From celebrities like Kim Kardashian, to magazines such as Allure, the company became a household name. The brand was first sold in Walgreens, but with its growing popularity, soon became sold in Walmart and Target as well.

With all the buzz EOS lip balm made strides. Believe it or not, the company drove growth in the oral care category singlehandedly, according to Kline Research. Their natural and organic formula is a main reason behind this high demand, and is really working for the company. It is now selling over 1 million units per week, and the future looks promising!

Sanjiv Mehra, the cofounder and managing partner of EOS, previously worked for companies such as Pepsi Co. and Unilever. He decided to team up with Jonathan Teller and Craig Dubitsky, and the trio looked into ways that they could change the beauty industry. Dubitsky eventually left before the launch of EOS and created his own company, Hello Products. However, Mehra and Teller saw that there had not been anything exciting going on in the lip balm category, and saw an opportunity.

After the two did their research, they formed a conclusion. Lip balm was primarily promoted as a unisex product, but was primarily used by women over men. With this knowledge, the tuned into what women had to say about their lip care products and used it to create something truly innovative.

Women had reported losing their tubes of balm in their handbags and enjoying the new potted balms that were on the market. However, there was the issue of having to dip their fingers into the pot to get product, an this seemed unhygienic. This information was valuable, but the most important fact was that women did not see lip balm as a fun or enjoyable product. With this knowledge, Mehra and Teller wanted to change it.

With that, they created a product to appeal to the five senses. Soft packaging, good smells and flavors , bright colors, and even the small clicking sound made when closing the container were all brought together to make the well known EOS we see today. With the approach to have more fun when using lip balm, the company picked the tag ling, “The lip balm that makes you smile.”

Smile was right, after all the difficulty getting into drugstores that the brand faced, they made it into Walgreens and it was all uphill from there. One of their main sources of marketing was social media. The company wanted to steer promotion towards millennials. To do this, they partnered with beauty bloggers on platforms such as Facebook, YouTube and Instagram to create reviews and to get their product talked about. Soon enough, EOS was featured in Miley Cyrus and Britney Spears music videos, and was a headline sponsor for Demi Lavato`s world tour.

Over time EOS has partnered with many other known brands, such as, Keds and even Disney. The company`s work has surely paid off and has gone from an idea to a household product in only seven years, and has many imposters. Mehra and Teller credit this success to their unique backgrounds and believe that they truly helped them take on this industry. One thing is for sure, EOS is everywhere!

 

Starting a Company

Many people today have a desire to start a business in their area. Not only that, but they truly want to excel in a variety of different areas in life. With all of the changes that have taken place in business, Eric Lefkofsky has proven that he wants to help others. There are many people with the passion to start a company, but they do not have the knowledge on how to get started. A lot of people today are excited about the changes that are coming in the next couple of years in business. With the technology and innovation in the economy, now is a great time to get started in business.

 

Eric Lefkofsky

 

From the time he started in business, Eric Lefkofsky has always wanted to make an impact on the world. He has focused on science and technology to do that. He is generally on the cutting edge of getting to the next level in life. Not only that, but he wants to help others as much as he can. There are a lot of people who love the work that he is doing in the field of technology today. He understands the great impact that technology is going to have on a lot of people today. If you want to start preparing your life for the great disruptions in the economy that are ahead, following the work of Eric Lefkofsky is a great idea.  Check on chicagobusiness.com.

 

Future Plans

 

There are a lot of things that Eric Lefkofsky has planned for the coming years. He is never the type of person to just sit back and enjoy his success. With all of the demand for his services, he is starting to think about ways he can make an even bigger impact on the world. If you are ready to start thinking about ways you can scale your companies, learning from his example is a great start. He has a track record of success in business, and using him as a mentor is one of the best things that you can do.

See www.insidephilanthropy.com/guide-to-individual-donors/eric-lefkofsky.html

 

Adam Goldenberg of JustFab is a CEO Everyone Needs to Know

In 2014, CEO of JustFab Adam Goldenberg said that it would be a big year for his fashion company. He is a visionary entrepreneur who can see ahead of time. He sold his gaming network called Gamer’s Alliance in 1999 to Intermix Media. In 2006, he founded Intelligent Beauty which was an internet brand incubator. In 2010, he launched JustFab. His prediction for 2014 about JustFab was true. The company raised fifty-five million dollars in 2013 and also acquired ShoeDazzle. JustFab’s membership program was used in many countries outside the United States and resulted in the launch of Fabletics—an athletic brand. According to Goldenberg, his team was quick to learning and adapt to the new businesses besides being very metrics-driven. Everyone checks the numbers every day, and immediately take action if there is a problem. Transparency on LinkedIn is very important within an organization. Therefore, sharing the actual numbers helps everyone to understand changes required for the success of the company. Customer feedback was a huge part of the business from day one. There is a dedicated team for understanding the customers. The feedback helps to make correct decisions.

Read more: 24 questions with JustFab Co-CEO Adam Goldenberg

Goldenberg said that he always chose a candidate with a passion for the brand. It is important to have a focused and engaged team for good performance. Many brands focus on how to sell instead of what to sell. The customer will only buy the product if he likes it. JustFab designs and manufactures the products itself quality can be maintained. Members will keep coming back if they like the products at https://www.facebook.com/adamgoldenberg. There is a great need to nurture and invest in the new entrepreneurs to have more leaders and businesses. Goldenberg said that Silicon Valley should pay attention to the talent of Los Angeles.

Adam Goldenberg was a teenager when he became an entrepreneur. He was the youngest Chief Operation Officer of a publicly traded company in the US. Today, he is known as a co-founder of several top fashion brands. JustFab had more than two thousand employees and experienced annual sales of six-fifty-million-dollar sales in 2010.

He said that fashion is changing quickly and JustFab is successful due to building it online. The company’s membership model brings company customer closer for mutual benefits. A great challenge is to remain fast as the company is growing larger. Goldenberg is someone who can’t live without coffee. He loves to build and create with people.

Eric Pulier: In Pursuit of Greatness

When it comes to getting things done efficiently and effectively, it seems like there is only a hand few of individuals who personify this notion perfectly. These individuals just have a way of being progressive in their day to day lives. One of these extraordinary beings is known as Eric Pulier and his weapon of choice is technology. The Teaneck, New Jersey native is now an important figure in many different fields of work. Eric Pulier is known as a technologist, investor, guest speaker, entrepreneur, and an all around likeable kind of guy. What makes him stand out from the crowd? This is fairly easy to answer because Pulier has a way of taking the smallest of ideas and then turning them into a reality.

He’s used his smarts across a broad range of industries such as education, healthcare, and finance. Pulier was chosen to build the “Bridge To The 21st Century” platform, which was for Bill Clinton’s 2nd Inauguration. Of course the multiple day event went off without a hitch as it was broadcasted across numerous news networks. Many members of congress, celebrities, and other politicians attended the celebration as well. Eric Pulier is a natural philanthropist at heart and he’s won many philanthropic awards throughout the years. In 2010 he was the top billed honoree at the “U.S. Doctors For Africa” event in New York City.

Being so business savvy, Pulier has invested into the future capital venture deals and tech start-up companies. The guy has literally founded 15 companies. These companies includes XPRIZE, U.S. Interactive, Digital Evolutions, Service Mesh Inc, FLY, and many more. He even sold one of his last companies for $350 Million. The guy can literally do it all without breaking a sweat. As of today, this proud father of four resides in Southern California where he own a popular restaurant and nightclub, but who knows what he has in store over the next few years.

The Sunny Plumber Offers Various Plumbing Services To Residents And Businesses

The Sunny Plumber, a leading plumbing services firm based in Tucson, is providing high-quality plumbing services to both residents and businesses in and around Tucson, Las Vegas, and Corona, California. The firm is known for committed services by qualified and experienced professionals who are ready to provide 24 × 7 services to the needy. The plumbing services firm is using the technology advancement to ensure effective service to the clients and to improve the efficiency. This approach has paid well in making the firm one of the most sought-after plumbing firm in those cities.

The firm is providing a number of services including residential plumbing, drain and sewer services, water heater services, water quality improvement analysis and suggestions, and commercial plumbing services. All these services are systematic and are above industrial standards along with addressing any future plumbing issues could be found. The plumbing services firm has added a package plan for the residents known as The Sunshine Club for a nominal fee per month. The members of the club get various services include clearing clogged drains, locating leaks, garbage disposal checks, sink check for proper operation, water quality analysis for chlorine and hardness level, camera inspection in main sewer line etc. throughout the year. The membership plan is aimed to help its customers with a comprehensive plumbing services solution.

The Sunny Plumber has expertise in various plumbing systems from individual homes to multi-story apartments and commercial buildings. Its years of service has helped the staff to earn the deeper industry experience that is focused on providing excellent service to the customers. The firm is keen on giving ongoing training to its employees to ensure that they give the best service and show professionalism in the assignments. The management of the firm is looking ways to improve the efficiency of the service utilizing various resources and channels, making it a true champion on client service.

 

Capitol Anesthesiolgy: Offering The Best In Anesthetic Care

Capital Anesthesiology Association is a company based out of Austin, TX that provides anesthesia for a variety of medical procedures including cardiovascular/thoracic, pediatric, general, obstetrics and pediatrics. The company was founded in 1973 and employs over 80 physicians and 130 Certified Registered Nurse Anesthetist.

Capital Anesthesiology has several practices all over Texas, and are also involved in several organizations that help provide necessary medical care to those living in underprivileged areas all around the world. Through the programs, like Operation Smiles and Partnerships for Children, employees of Capital Anesthesiology donate their time and resources to ensure that everyone is able to receive the care that they need. They help perform procedures such as cleft lip and cleft palate surgeries on children.

Capital Anesthesiology is dedicated to ensuring that their patients receive that best care available. All of their physicians and CRNA’s are either board certifed, or actively working to become board certified. In addition to that, many of their employees have received specific training and qualifications in certain areas of expertise, such as pediatrics or obstetrics. This helps ensure that every patient is receiving individualized, quality care for their specific needs.

Capital also employs high quality clinical staff that will work with nearly every insurance company, and are always available to answer any questions you may have in regards to the insurance and billing process or the anesthesia process.

Their goal is to ensure that every one of their patients are comfortable, educated and prepared before any procedure and will work with their patients diligently to guarantee patient satisfaction.

See related articles on this link.

 

Real Estate Developer Omar Boraie Helps Establish Endowed Chair at Rutgers Cancer Institute

Newswise just published an article on a New Jersey real estate developer’s decision to support cancer research. Rutgers Cancer Institute of New Jersey has recently announced the creation of a new endowed chair in Genomic Science named for Omar Boraie, a New Brunswick real estate developer who made a $1.5 million contribution to establish the professorship at Rutgers. The new endowed chair is part of a plan by the university to establish 18 such positions at the institute, with an anonymous donor matching each $1.5 million contribution. Rutgers University Magazine hopes to raise $3 million in total to fund each of the 18 chairs.

Other source: http://patch.com/new-jersey/newbrunswick/omar-boraie-chair-genomic-science-established-rutgers-cancer-institute

The Cancer Institute at Rutgers, the only comprehensive cancer center in New Jersey, is taking genomic sequencing a step further. While there are many universities and research centers studying sequencing for research purposes, Rutgers is one of the first facilities to use it to provide customized treatment to cancer patients. Genomic sequencing has helped to improve the prospects of survival for rare cancers and cancers with high mortality rates. It has also been of great benefit to those who have not responded to other treatment modalities.

These advancements now make it possible for physicians to subdivide cancers into groups based on genetic differences between patients in order to provide a targeted treatment. This approach is vastly improving outcomes in cases that would have been virtually impossible to treat in the past.

According to Mr. Boraie, his motivation for making the donation was the realization that if the precision approach being pioneered at Rutgers were available to all cancer patients, countless lives would be saved. Boraie, who is trained as a chemist and has had a lifelong interest in cancer research, said that just as the anonymous donor who is matching the $1.5 million donations inspired him, he hopes that others will be inspired by his contribution to support the research at the Rutgers Cancer Institute.

 

Anthony ‘Tony’ Petrello: An American Success Story

Anthony ‘Tony’ Petrello is a mathematician, attorney and the highest paid CEO in the United States. His is a uniquely American success story. Born and raised in a working class neighborhood in Newark, New Jersey, he has worked and studied hard and has earned a bachelors degree and a masters degree in math from Yale and a juris doctor from Harvard Law School. He has also spent 5 years working at a prestigious New York law firm and is currently the CEO and chairman of the board of the largest land-based oil and gas drilling company in the world.

Those who have known Tony Petrello all his life say he was a math whiz that spent endless hours working on difficult theorems in high school. When he graduated he earned a scholarship to Yale to study mathematics. There he became a protégé of famed mathematician Professor Serge Lang. After graduating with his degrees in math he decided against an academic career doing groundbreaking work in math that almost everyone had anticipated. Instead he entered Harvard Law School and got his juris doctor.

Petrello then took a job with the New York law firm Baker & McKenzie. Within a few years he became managing director of the firm’s Mew York office. In 1991, after 5 years with the law firm Petrello accepted a job as chief operating officer at Nabors Industries, a prominent client of Baker & McKenzie. The Houston, Texas based oil and gas drilling giant promoted him to president the next year. In 2011 he was promoted again as CEO. The next year he was made board chairman of Nabors Industries. In 2015 the AP identified him as the highest paid CEO. He had gotten over $68.2 million in compensation.

After his premature infant daughter was diagnosed with cerebral palsy, Petrello donated $7 million to Texas Children’s Hospital. It was used to build a neurological research center. And Petrello continues to donate to the facility. He’s currently Texas Children’s Hospital’s director. He is also the director of Stewart & Stevenson, LLC as well as MediaOnDemand.com. Anthony ‘Tony’ Petrello has come a long way from his working-class roots in Newark, New Jersey to Nabors Industries headquarters in Houston, Texas. But he remains the same confident math whiz that constantly amazed his teacher and classmates all those years ago. Now he’s also a well-respected CEO and a committed philanthropist.

Read more about Anthony Petrello at http://www.philanthropyroundtable.org/topic/excellence_in_philanthropy/deep_in_the_heart_of_texas

Karl Heideck and Litigation

A litigator represents either side in a civil court case and oversees all phases of the process for their clients. The first step in the litigation process is a Writ of Summons and a Statement of Claim. These and other documents must be filed to initiate the formal legal process. After each party has had his/her chance to express his/her opinion and views in writing, the process of discovery begins. This is where both sides collect information to present in trial. The trial is held in front of a judge and possibly a jury. Finally, the judge or jury makes a legally binding decision.

A litigator must have a Bachelor’s degree in English, history, economics, government, or a subject closely related to the type of law to be practice. A litigator must pass the Law School Admission Test and then earn a Juris Doctor degree. After earning the degree, a litigator must pass the bar exam. Once the bar exam has been passed, the litigator can begin practicing law.

Karl Heideck, from Jenkintown, Pennsylvania, is a perfect example of a litigator. He graduated from Swarthmore College with a Bachelors of Arts in English Language and Literature/Letters. Karl Heideck continued his education at Temple University-Beasley School of Law where he received his Juris Doctor degree in law.

KH160

Karl Heideck has been licensed for seven years. Heideck began his career in 2010 as a Project Attorney at Pepper Hamilton LLP where he specialized in fact investigation, trial, and discovery. In April of 2015, Karl Heideck accepted a job as a Contract Attorney at Hire Counsel. He has experience in litigation, compliance, risk management, corporate law, legal research, legal writing, commercial litigation, and employment law.

Related: http://www.wayn.com/profiles/tinkdnuos

Mike Baur Extends Support To Upcoming Entrepreneurs Through The Swiss Startup Factory

Mike Baur has been in the world of entrepreneurship for barely four years and the progress he has made with the Swiss Startup Factory is pretty notable. Launched in 2014, the Swiss Startup Factory has been working with entrepreneurs by offering them support to establish their businesses. When he launched the incubation facility, he came from banking, where he resigned to venture into entrepreneurship. He did not imagine the facility would grow to become the best incubator in the country, but just two years later, it became the biggest.

 

To touch the entrepreneurs and to help them manage their ideas, Mike Baur offers a three months incubation program that is managed by highly experienced individuals. Offering support to young entrepreneurs offers Mike Baur the satisfaction he has for many years sought to achieve. His effort has helped to raise the bar for many businesses and he is looking to expand the reach of the Swiss Startup Factory so more can also benefit to launch their ideas after the three months incubation. He is optimistic about the growth of the company and is hoping to see more successful companies in the market that went through the incubation system.

 

Law and taxes

Young entrepreneurs often lack understanding beyond the product they are dealing with. They do not factor in some things like taxation and law that could possibly hinder their progress. While the idea could be perfect, lack of skills and know how about law and taxation could bring the business down, should there be a contravention of any section of law. This is why the Swiss Startup Factory offers support to entrepreneurs to ensure they understand about law and the impact it could have to the progress of the business.

 

Branding

Design and presentation is something that matters a lot in business. How the product is presented and designed determines the first impression that will be created and whether it will get as many sales as required. Through the Swiss Startup Factory, the ideas entrepreneurs present are shaped into products through creative design and presentation.

 

About Mike Baur

Mike Baur is a banker by profession who served in the Swiss private banking sector for more than 15 years before he exited to join entrepreneurship in 2014. He studied Finance and Banking but later went for an MBA at the University of Rochester. Mike Baur also received an Executive MBA from the Bern University.